Social Media Manager

Job Description

As a Social Media Manager, you will be at the forefront of a company's digital presence, crafting and implementing strategies to enhance brand recognition and drive engagement with varied audiences. Your role entails managing online platforms by creating compelling content, scheduling posts, and maintaining an engaging online presence that resonates with both current and potential customers. The ideal candidate is creative, analytically minded, with a keen understanding of social media trends and metrics to refine strategies and campaigns effectively. Working closely with cross-functional teams, you will coordinate marketing initiatives and enhance brand storytelling through dynamic and strategic social media interactions. Your initiative and digital insight will be key in navigating the nuances of online communities and influencing brand perception.

Responsibilities

• Develop strategic social media plans aligning with company's marketing goals and objectives.
• Create, schedule, and publish engaging content across various social media platforms effectively.
• Monitor social media channels for industry trends and consumer feedback regularly.
• Collaborate with marketing, PR, and customer experience departments for cohesive branding efforts.
• Facilitate online conversations with customers and respond to queries timely.
• Analyze social media metrics to optimize and report performance for strategic improvements.
• Ensure brand consistency in messaging and tone of voice across all platforms.
• Identify opportunities for partnerships and social media collaborations that boost engagement.
• Stay updated with the latest social media best practices and emerging platforms.
• Conduct competitive audits and create comprehensive reports to inform strategic decisions.
• Manage and oversee paid social media advertising budgets and campaigns.
• Train and provide guidance to junior social media or marketing team members.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience as a social media manager for a recognized brand.
• Strong proficiency in using social media platforms and analytics tools.
• Demonstrated capability in crafting and executing strategic social media campaigns.
• Exceptional writing skills with attention to detail and creative storytelling ability.
• Familiarity with SEO, web traffic metrics, and understanding of online marketing principles.
• Strong interpersonal skills to collaborate effectively with team members and stakeholders.
• Ability to evaluate and adapt to changing social media trends quickly.
• Capable of working in a fast-paced environment while managing multiple tasks efficiently.
• Innovative mindset with a proactive approach to handling social media challenges.

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