SEO Team Lead (225-67)

The SEO Team Lead plays a pivotal role in guiding the SEO strategy and team execution to improve organic search performance and achieve business objectives. This role entails leading a team of SEO specialists, collaborating with cross-functional teams, and implementing best practices to ensure the website is optimized for search engines and user experience. The ideal candidate possesses a deep understanding of SEO strategies, technical SEO, content optimization, and analytics. They will be responsible for developing and executing SEO plans that drive traffic, increase brand awareness, and generate leads. The SEO Team Lead will also stay up-to-date with industry trends and algorithm updates to maintain a competitive edge.

Responsibilities

• Lead and mentor a team of SEO specialists to achieve team goals effectively.
• Develop and execute comprehensive SEO strategies to improve organic search rankings.
• Manage the SEO budget, ensuring all resources are effectively utilized.
• Collaborate with content and design teams to ensure cohesive digital marketing efforts.
• Analyze website analytics for insights and improvements on traffic and conversions.
• Oversee keyword research to identify new opportunities and optimize existing content.
• Conduct regular SEO audits to diagnose technical issues and identify areas of improvement.
• Stay informed about Google algorithm updates to prepare and adapt strategies accordingly.
• Coordinate with web developers to ensure SEO best practices are implemented consistently.
• Create reports and communicate SEO performance metrics to stakeholders regularly.
• Explore and implement new SEO technologies and tools to enhance the team's efficiency.
• Ensure compliance with search engine quality guidelines and ethical SEO practices.

Requirements

• Bachelor’s degree in marketing, communications, or related field preferred.
• Proven experience in leading SEO campaigns with significant impact on results.
• Strong knowledge of SEO practices, including technical, on-page, and off-page SEO.
• Experience with SEO tools such as Google Analytics, SEMrush, and Screaming Frog.
• Ability to analyze data and develop actionable insights for optimization strategies.
• Excellent communication and leadership skills to manage and inspire a team.
• Ability to adapt strategies based on the latest SEO trends and technologies.
• Experience working collaboratively with cross-functional teams for project success.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Hands-on experience in content management systems and web development basics.
• Ability to work effectively in a fast-paced and dynamic work environment.