Digital Marketing Specialist (225-67)

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be at the forefront of our online marketing efforts, designing and implementing strategies that drive brand awareness, customer engagement, and ultimately, revenue growth. You will leverage your expertise in SEO, PPC, social media, and content marketing to create and manage campaigns that resonate with our target audience and achieve defined marketing objectives. You will be responsible for analyzing current market trends, evaluating the effectiveness of existing campaigns, and using data-driven insights to pivot strategies as needed. The ideal candidate thrives in a dynamic environment, is well-versed in the latest digital marketing technologies, and excels at stakeholder engagement and communication. With an emphasis on staying ahead of industry trends and identifying opportunities for innovation, you will play a critical role in expanding our company’s reach and enhancing brand loyalty.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for greater brand awareness.
• Manage and optimize PPC campaigns to ensure the highest return on investment possible.
• Oversee social media platforms and create content that aligns with brand identity.
• Implement SEO best practices to improve website rankings and organic traffic.
• Produce and manage engaging content for digital campaigns that increase user engagement.
• Collaborate with design and content teams to develop cohesive marketing materials.
• Use analytics tools to track campaign performance and make data-driven decisions.
• Identify market trends and adapt marketing strategies to meet emerging needs.
• Ensure all digital marketing efforts are aligned with the company’s objectives and mission.
• Build and maintain strong relationships with clients and external agencies as required.
• Develop lead generation campaigns to drive new customer acquisition efficiently.
• Stay informed about the latest digital marketing trends and technologies actively.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role required.
• Strong understanding of SEO, PPC, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills to strengthen brand messaging.
• Proficient in marketing software and tools necessary for campaign management.
• Ability to analyze data and provide evidence-based recommendations effectively.
• Strong organizational skills and ability to manage multiple projects simultaneously.

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