Digital Marketing Executive (225-719)

The Digital Marketing Executive plays a crucial role in driving the growth and brand awareness of an organization through various digital marketing strategies. This dynamic position involves the execution of marketing campaigns, managing online platforms, analyzing data, and working closely with cross-functional teams to achieve business objectives. The ideal candidate will possess a strong understanding of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. They must be creative, analytical, and have the ability to adapt to the ever-evolving digital landscape. As a Digital Marketing Executive, you will be responsible for ensuring that our online presence is aligned with company goals, innovative, and delivers a seamless brand experience across all digital touchpoints.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness.
• Create, monitor, and report on the effectiveness of digital marketing campaigns.
• Manage and optimize company website and social media platforms for engagement.
• Conduct market research to identify trends and insights to improve campaign effectiveness.
• Utilize SEO and PPC strategies to increase website traffic and lead generation.
• Collaborate with the content team to produce engaging and relevant content.
• Analyze web metrics and digital marketing analytics to monitor the effectiveness of campaigns.
• Stay updated on the latest digital marketing tools, trends, and best practices.
• Manage and oversee email marketing campaigns to nurture customer relationships.
• Coordinate with designers to enhance visual brand consistency in digital campaigns.
• Develop and manage the digital marketing budget for maximum return on investment.
• Identify and engage with influencers and partners to expand brand reach.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing, preferably in a similar role.
• Proficiency in web analytics tools, such as Google Analytics, is essential.
• Strong understanding of SEO, PPC, email marketing, and social media advertising.
• Creative mindset with excellent communication and analytical skills.
• Ability to work collaboratively in a team-oriented environment.
• Proficiency in digital marketing software and content management systems.