Specialist - Website And Social Media Content Management

Specialist - Website and Social Media Content Management Description

The Specialist - Website and Social Media Content Management role is pivotal in creating, curating, and maintaining engaging content across various digital platforms. This position requires strategic thinking, creativity, and deep understanding of digital landscapes to enhance brand visibility and drive audience engagement. As a content specialist, you will work closely with marketing and design teams to produce impactful and cohesive content strategies that align with overarching business goals. Your proactive approach will help navigate the dynamic trends in social media and website content management. By leveraging data analytics, storytelling skills, and a passion for digital interaction, you will ensure both the website and social media content are fresh, relevant, and audience-centric. A successful candidate will have a keen eye for detail, knowledge of SEO best practices, and an innovative mindset to turn ideas into compelling content that speaks to our target audiences.

Responsibilities

• Develop and implement a cohesive content strategy for the website and social media platforms.
• Create, edit, and publish engaging multimedia content tailored to targeted audiences.
• Collaborate with design and marketing teams to produce on-brand content.
• Analyze content performance metrics to refine and optimize future content strategies.
• Stay updated with the latest trends in social media and website content.
• Manage social media calendars to ensure a consistent posting schedule.
• Monitor audience engagement and respond promptly to followers' queries and comments.
• Ensure compliance with copyright laws and maintain brand identity standards.
• Utilize SEO techniques to improve website searchability and traffic.
• Conduct competitor analysis to identify opportunities for content improvement.
• Develop and manage content-driven campaigns that enhance brand visibility.
• Work alongside internal stakeholders to align content with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field required.
• Proven experience in website and social media content management.
• Strong understanding of SEO and analytics tools like Google Analytics.
• Excellent writing, editing, and communication skills are essential.
• Ability to multitask and manage multiple projects simultaneously with attention to detail.
• Proficiency in using content management systems like WordPress or similar platforms.
• Creative thinker capable of creating engaging and informative content.

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