SEO Executive (225-66)

Job Description

As an SEO Executive, you will be pivotal in enhancing the visibility and search ranking of the organization's digital presence. You will collaborate with various teams to develop and implement effective SEO strategies, analyze and monitor performance metrics, and optimize web content to achieve desired traffic and engagement outcomes. The successful candidate will be expected to have in-depth knowledge of keyword research, content optimization, and the latest SEO trends. Your ability to adapt and work in a dynamic environment is crucial, as is your passion for staying updated with changes in the search landscape. By aligning your initiatives with overall marketing goals, you will contribute significantly to driving organic traffic and improving the brand's online recognition.

Responsibilities

• Conduct keyword research to guide content teams and strategy adjustments.
• Perform ongoing keyword discovery, expansion, and optimization initiatives.
• Collaborate with content and marketing teams to drive SEO in content creation.
• Assist in development and execution of creative digital campaigns.
• Develop link-building strategies to improve organic search visibility.
• Monitor and analyze SEO performance metrics including traffic and backlinks.
• Stay updated with the latest SEO industry trends and updates.
• Conduct SEO audits for websites to identify areas of improvement.
• Prepare and present regular performance reports to clients or management.
• Optimize landing pages and user experience to boost conversion rates.
• Ensure on-page optimization, meta tags, and descriptions are up-to-date.
• Manage and troubleshoot optimization tools, software, and plugin issues.

Requirements

• Bachelor's degree in Marketing, IT, or related field preferred.
• Proven experience as an SEO Executive or similar role required.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience with SEO tools like Google Analytics and SEMrush.
• Knowledge of HTML, CSS, and various content management systems.
• Strong verbal and written communication skills to explain strategies.
• Analytical mindset with the ability to evaluate, analyze, and act on data.
• Familiarity with backlink analysis, link building, and indexing strategies.
• Ability to manage multiple projects simultaneously and work efficiently.
• Enthusiastic about keeping up-to-date with SEO best practices and changes.

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