Digital Marketing Manager

Job Description

As a Digital Marketing Manager, you will spearhead our digital marketing efforts, aiming to boost brand awareness and drive customer engagement through various online channels. Your primary responsibility will be to oversee the planning, implementation, and optimization of our digital marketing strategies across different platforms such as social media, search engines, email, and our corporate website. You will collaborate closely with cross-functional teams, including sales, product development, and creative, to create and execute effective digital campaigns that meet our business objectives. Staying abreast of the latest digital trends and technologies, you will employ data-driven insights to enhance performance and achieve the company’s goals in a competitive market. Your role is integral in shaping the company's digital presence and ensuring that we maintain a positive online reputation and meet key performance metrics.

Responsibilities

• Develop, execute, and manage comprehensive digital marketing strategies aligned with company objectives.
• Oversee the management of online branding, communication, and campaigns across digital platforms.
• Analyze data and deliver insights to optimize marketing strategies, enhancing overall campaign performance.
• Collaborate with cross-functional teams to ensure cohesive messaging and brand consistency in campaigns.
• Lead efforts to improve search engine optimization (SEO) and increase website visibility and traffic.
• Utilize pay-per-click (PPC), social media advertising, and other digital channels for targeted outreach.
• Manage the digital marketing budget efficiently to maximize ROI and drive conversions.
• Track and report on key performance indicators and metrics to senior management.
• Implement innovative growth strategies based on evolving digital marketing trends and technologies.
• Supervise and mentor the marketing team, ensuring all projects are on schedule and delivered successfully.
• Coordinate with external agencies and vendors to enhance marketing performance and drive results.
• Ensure compliance with data protection regulations and ethical marketing practices in all campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Minimum of five years of experience in digital marketing or related roles.
• Proven track record of successful digital marketing campaigns in diverse industries.
• Strong analytical skills and proficiency with data analysis and reporting tools.
• Excellent communication skills, with an aptitude for public speaking and persuasive writing.
• Hands-on experience with SEO, PPC, email marketing, and social media platforms.
• Ability to manage multiple projects simultaneously and meet challenging deadlines.

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