Senior Marketing And Communications Manager- DMC
Miral Destinations
United Arab Emirates
29th May 2025
2505-2649-1
Job Description
Job role:
- Develop and implement integrated marketing campaigns across digital, social media, paid media, PR, and trade marketing to drive awareness, engagement, and conversions.
- Oversee creative development, ensuring high-quality design, branding, and storytelling across all platforms.
- Lead content strategy and production (English & Arabic) across websites, blogs, social media, newsletters, video scripts, and promotional materials.
- Manage social media strategy, creating engaging content and overseeing paid and organic growth initiatives.
- Drive PR and media relations efforts, developing press releases, media kits, and thought leadership content to strengthen Masarra’s presence.
- Collaborate with internal teams and external agencies to align messaging and campaign execution with business goals.
- Monitor campaign performance, track key metrics, and optimize strategies based on data-driven insights.
- Manage budgets and resource allocation for marketing, ensuring cost-effective execution.
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
- Minimum 8 years of experience in marketing, communications, and campaign management, preferably in tourism, hospitality, or destination marketing.
- Proven track record of successfully developing and executing integrated marketing campaigns across digital, social, PR, and paid media.
- Bilingual proficiency in English and Arabic (strong writing and editing skills required).
- Extensive experience managing digital marketing campaigns, social media strategies, and content production.
- Strong leadership capabilities, with experience in managing creative teams, agencies, and designers.
- Expertise in brand storytelling, creative development, and high-quality content production.
- Hands-on experience with analytics and digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
- Ability to analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.
- Excellent communication, interpersonal, and stakeholder management skills.
- Strong project management and budgeting skills, with the ability to prioritize and execute multiple initiatives efficiently.
Job Details
| Role Level: | Mid-Level | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Abu Dhabi |
| Company Website: | https://miral.ae/ | Job Function: | Marketing |
| Company Industry/ Sector: |
Tourism & Travel | ||
What We Offer
About the Company
Miral Destinations is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments and joy to guests across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond.The Miral Destinations umbrella encompasses the two key destinations Saadiyat Island and Yas Island, which is home to world-class theme parks such as Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World™ Abu Dhabi and incredible attractions such as the record-breaking CLYMB™ Abu Dhabi, and the thrilling Yas Marina Circuit - home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™.Miral Destinations will contribute to Abu Dhabi achieving international recognition and commercial success, strengthening the emirate’s reputation as a global tourism hub.
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