Technical Analyst

Description

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

A Bit About You

As a Technical Analyst, you will play a critical role in troubleshooting and resolving technical issues related to GT platform/products and digital advertising campaigns. The Analyst will partner with internal and external stakeholders to help understand and communicate business challenges and solutions across all revenue streams and collaborate with Ad Ops, Product, and Engineering teams to ensure seamless campaign execution.

Requirements

• This role requires working in night shift timing 5:30 PM to 2:30 AM IST**
  
  

• Proactively monitor systems and campaign data to identify, investigate, and resolve anomalies
• Design and document processes to proactively catch recurring issues before they impact stakeholders
• Perform root cause analysis (RCA) for incidents, identify systemic gaps, and drive cross-functional solutions
• Build and maintain dashboards and reports for visibility and diagnostics
• Lead or contribute to AI/automation initiatives, using tools like LLMs or Gen AI systems to reduce manual effort and improve reliability
• Collaborate with stakeholders to gather technical/business requirements and transform them into scalable solutions
• Participate in and occasionally lead after-action reviews and contribute to a culture of continuous improvement
• Foster relationships across the organization by being an active listener and providing data-backed insights
  
  

• Proficiency in SQL (Intermediate to Advanced)
• Working knowledge of Python (Intermediate preferred)
• Good understanding of HTML, front-end troubleshooting, and browser dev tools
• Hands-on experience with data visualization tools (Looker, Tableau, Grafana, New Relic)
• Exposure to AI projects or tools — bonus if you’ve implemented automation using AI
• Ability to analyze large and complex datasets, detect patterns, and synthesize them into insights
• Strong grasp of statistics and analytical frameworks
• Experience reading/debugging application code is a plus
  
  

• Detail-oriented—the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful—we treat each other with respect and assume the best of one another
• Not afraid to have fun!
• Technical with analytical mindset—You consume technical information with ease and can analyze large/complex data sets to identify patterns, synthesizing them into actionable conclusions
• A Problem Solver—Known for creating solutions and seeing them through to execution
• Curious—Willing to ask questions and challenge the status quo
• A great communicator—Strong written and verbal communication skills with the ability to break technical concepts down into everyday language
  
  

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
• In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program).
• Internet reimbursement/Postpaid cell phone bill/or both.
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account