Marketing Analyst (225-813)

A Marketing Analyst plays a crucial role within the marketing department of a company by supporting strategic decision-making through data-driven insights. They are responsible for collecting and analyzing market data to identify trends and patterns that can impact marketing initiatives. As a skilled interpreter of data, they help businesses understand customer preferences, behaviors, and needs, which informs the development of effective marketing strategies. Marketing Analysts use a variety of tools and data sources to assess consumer demographics, evaluate marketing campaigns, and benchmark against competitors. The role requires both analytical skills and creativity, as they must translate complex data into actionable insights that align with the company's goals. Marketing Analysts often collaborate with other departments such as sales, finance, and product development to ensure alignment and maximize the effectiveness of marketing efforts.

Responsibilities

• Collect and analyze data related to consumer demographics and behaviors.
• Conduct market research to explore new market opportunities and trends.
• Evaluate the effectiveness and return on investment of marketing campaigns.
• Generate reports and presentations to convey findings to stakeholders.
• Collaborate with product development teams to provide consumer insights.
• Monitor and report on competitor activities and market conditions.
• Design surveys and questionnaires to gather data from target audiences.
• Utilize data visualization tools to present complex information clearly.
• Assist in the development and optimization of digital marketing strategies.
• Identify key metrics to assess campaign performance and optimize strategies.
• Ensure data integrity and accuracy in reporting and analysis activities.
• Stay updated with industry and market trends for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience working as a Marketing Analyst or similar role.
• Proficient with analytical and data visualization tools such as Excel and Tableau.
• Strong knowledge of market research techniques and statistical analysis.
• Excellent verbal and written communication skills for presenting insights.
• Ability to manage multiple projects and prioritize tasks effectively.
• Familiarity with digital marketing platforms and campaign analysis methods.