Social Media Executive (225-812)

The Social Media Executive will play a crucial role in managing and enhancing our brand's presence on various social media platforms. This dynamic role requires a digital-savvy individual who can create engaging content that resonates with our audience, increases brand awareness, and drives user engagement. The ideal candidate should possess strong communication skills, creativity, and a passion for social media trends and digital marketing. They will collaborate with other departments to ensure that the social media strategy aligns with the company's goals and objectives. Constant analysis of performance metrics to optimize strategies will be crucial. Adaptability and a proactive approach to identifying new opportunities within the social media landscape are essential for success in this role.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
• Create, schedule, and publish engaging content across multiple social media platforms.
• Monitor social media channels, responding to customer queries and comments promptly.
• Collaborate with graphic designers and content creators for high-quality media content.
• Utilize analytics tools to track engagement and performance metrics accurately.
• Conduct regular research to identify new social media trends and opportunities.
• Organize and manage social media campaigns, contests, and online events effectively.
• Maintain brand consistency in content created and posted on social media platforms.
• Engage with followers and encourage increased social participation and sharing.
• Prepare monthly reports on social media performance and suggest future improvements.
• Coordinate closely with the marketing team for integrated campaign execution.
• Ensure compliance with social media policies and industry best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Executive or similar role in marketing.
• Strong understanding of social media platforms, analytics, and strategies.
• Excellent writing, editing, and communication skills are necessary.
• Demonstrable ability to develop creative, engaging, and innovative content.
• Knowledge of online marketing channels and web analytics tools is advantageous.
• Ability to manage multiple projects and tasks efficiently with minimal supervision.