Marketing Executive

The Marketing Executive is responsible for developing and executing marketing campaigns that increase brand awareness, generate leads, and support overall business growth. This role involves working across various channels—digital, print, and events—to implement targeted strategies, coordinate content creation, and track campaign effectiveness. A successful Marketing Executive brings creativity, analytical skills, and a results-driven mindset to support organizational objectives.

Responsibilities:

• Plan and implement marketing campaigns across digital and traditional platforms

• Coordinate with design, content, and digital teams for campaign execution

• Monitor and report on the effectiveness of marketing activities

• Manage company social media accounts and website content

• Conduct market research and competitor analysis to identify trends

• Organize promotional events, exhibitions, and product launches

• Assist in creating marketing materials such as brochures, emails, and ads

• Track budgets and campaign performance metrics using analytics tools

• Collaborate with sales teams to align marketing strategies with sales goals

• Maintain an updated customer database for direct marketing efforts

Requirements:

• Bachelor’s degree in Marketing, Business, or related field

• 2+ years of experience in marketing or communications

• Proficiency in marketing tools and platforms (e.g., Google Ads, Mailchimp)

• Knowledge of SEO/SEM, social media, and content marketing

• Strong writing and communication skills

• Ability to manage multiple campaigns simultaneously

• Creative mindset with strong attention to detail