Marketing Manager - Fragrances (225-66)

The role of a Marketing Manager - Fragrances is a dynamic and exciting opportunity for an experienced professional who possesses a strong passion for the fragrance industry and a keen acumen for marketing strategies. As a Marketing Manager, you will be responsible for developing, implementing, and managing innovative marketing campaigns aimed at promoting fragrance products across various channels. Your duties will extend to market research, brand positioning, and coordinating with cross-functional teams, with the ultimate goal of driving brand awareness and sales growth. You will have the opportunity to work closely with creative teams to ensure that all marketing efforts align with the brand's voice and vision. A strategic thinker with excellent communication skills will thrive in this role, driving the success of fragrance launches and maintaining a competitive position in the market.

Responsibilities

• Develop and execute comprehensive marketing strategies to elevate fragrance brands.
• Collaborate with product development teams to align marketing strategies with new launches.
• Conduct market research to identify trends and consumer preferences in fragrances.
• Manage marketing budgets, ensuring all campaigns deliver optimal ROI and efficiency.
• Oversee digital marketing initiatives across social media, email, and PPC campaigns.
• Coordinate with creative teams to develop engaging advertising materials and assets.
• Monitor competitor activities and adjust marketing plans to maintain market competitiveness.
• Lead brand positioning efforts to ensure a consistent brand message across all platforms.
• Organize events, promotions, and partnerships to enhance brand visibility in the fragrance market.
• Analyze campaign performance data and provide insights for continuous improvement.
• Build and maintain relationships with key industry influencers and partners.
• Report marketing performance to stakeholders, suggesting strategic adjustments as needed.

Requirements

• Bachelor's degree in Marketing, Business, or related field is essential.
• Minimum of five years' experience in marketing, specifically within fragrances.
• Proven track record of executing successful marketing campaigns in fragrances.
• Strong understanding of market research and consumer insights analysis.
• Excellent verbal and written communication skills for diverse audiences.
• Proficiency in digital marketing tools and platforms like Google Analytics.
• Ability to manage multiple projects simultaneously while meeting deadlines.