Marketing Executive (225-623)

The Marketing Executive plays a vital role in driving the company's marketing initiatives and strategies. Tasked with promoting products, services, or brands, the Marketing Executive is responsible for increasing brand awareness, driving traffic, and generating leads. This role requires a strong understanding of marketing techniques and principles, excellent communication skills, and the ability to work collaboratively within a team. The successful candidate will be detail-oriented, proactive, and have a passion for staying updated with the latest marketing trends and technologies. They will be instrumental in planning, executing, and optimizing marketing efforts to achieve company goals and objectives.

Responsibilities

• Develop and implement marketing strategies to promote the company’s products or services.
• Conduct market research to identify trends and assess the demand for products.
• Coordinate with other departments to align marketing strategies with overall company goals.
• Create and manage advertising campaigns across various digital and traditional channels.
• Analyze marketing data to measure the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with the design team to produce marketing materials like brochures, flyers, and advertisements.
• Oversee social media presence and ensure engaging content is regularly posted.
• Organize and attend marketing events, exhibitions, and promotional activities.
• Maintain strong relationships with clients, stakeholders, and external partners.
• Prepare reports on marketing results and present findings to senior management.
• Assist in the development and execution of email marketing campaigns.
• Monitor competitors’ marketing activities and consumer feedback to enhance company strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 2 years of experience in a marketing or advertising role.
• Strong understanding of marketing principles and digital marketing tools.
• Excellent verbal and written communication skills for effective collaboration.
• Proficient in using marketing software and analytics tools for data analysis.
• Ability to work autonomously and manage multiple projects simultaneously.
• Creative mindset with a keen attention to detail and problem-solving skills.