Digital Marketing Executive

As a Digital Marketing Executive, you will play a pivotal role in driving the online marketing strategies of our organization. You will be responsible for developing, implementing, and optimizing our digital marketing campaigns across various channels to enhance brand awareness, drive engagement, and generate leads. You will work closely with the marketing team to identify trends and insights, influencing overall marketing strategies with your innovative ideas. Your role will center on leveraging digital tools and platforms to achieve marketing goals effectively. You'll monitor trends, tools, and industry innovations, crafting compelling digital content that resonates with our target audience. Your creativity along with analytical abilities will help in boosting our online presence and contributing to a dynamic marketing strategy. The ideal candidate must have a keen understanding of digital marketing concepts and operations, as well as possess the ability to manage multiple projects with attention to detail.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns to achieve business objectives.
• Manage SEO/SEM strategies to increase online visibility and search engine rankings.
• Create, curate, and manage all published content for various digital platforms.
• Analyze digital marketing campaigns using analytics tools to gather actionable insights.
• Collaborate with internal teams to ensure brand consistency and effective communication.
• Optimize content for website and social media networks for better engagement.
• Monitor key performance indicators and prepare detailed reports for stakeholders.
• Identify trends and insights to refine digital marketing strategies continually.
• Manage and allocate budgets across digital marketing campaigns effectively.
• Oversee the social media strategy, maintaining a strong social media presence.
• Coordinate with design and content teams to produce high-quality digital content.
• Stay abreast of new tools and technologies to enhance marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Proven experience as a Digital Marketing Executive or similar role essential.
• In-depth knowledge of SEM/SEO strategies and analytics tools mandatory.
• Excellent understanding of digital marketing concepts and best practices expected.
• Strong analytical and project management skills for multitasking abilities preferred.
• Proficient in marketing software and content management systems essential.
• Exceptional communication skills, both written and verbal, necessary.