CRM Manager (225-830)

The CRM Manager plays a crucial role in the development and execution of customer relationship management strategies that foster lasting bonds between a company and its customers. Tasked with overseeing the CRM tools and capabilities, the manager drives campaigns that enhance customer engagement, retention, and satisfaction. This position requires a blend of strategic thinking, technical prowess, and interpersonal skills to effectively manage CRM initiatives. The CRM Manager collaborates with various departments to integrate customer insights into actionable strategies that support sales, marketing, and customer service objectives. Moreover, this role involves analyzing customer data to derive insights that enhance the customer experience and maximize the return on investment.

Responsibilities

• Develop and implement CRM strategies to enhance customer engagement and satisfaction.
• Oversee the use of CRM software to streamline customer relationship processes.
• Analyze consumer data to drive sales and improve customer service protocols.
• Collaborate with sales and marketing teams to drive customer acquisition campaigns.
• Identify and segment target audiences to personalize marketing efforts effectively.
• Monitor and report on customer interactions to improve customer relationship processes.
• Conduct training sessions for staff on CRM software and customer handling techniques.
• Strategize and manage campaigns that utilize CRM software to maximize customer engagement.
• Establish key performance indicators for measuring effectiveness of CRM strategies.
• Ensure the CRM system is effective and delivering a return on investment.
• Oversee regular updates and enhancements to CRM systems and software.
• Build and maintain relationships with key CRM software vendors and partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience working with CRM software and related technologies.
• Strong analytical skills with the ability to interpret extensive data sets.
• Excellent interpersonal and communication skills to interact with diverse clients.
• Ability to manage multiple projects and meet tight deadlines effectively.
• Proficient in using CRM systems like Salesforce, HubSpot, or similar platforms.
• Experience in customer segmentation and personalized marketing strategy development.