SEO Executive (225-819)

An SEO Executive plays a crucial role in enhancing a company’s online presence by executing strategies to increase search engine rankings and drive organic traffic. Working closely with digital marketing managers and content teams, they are tasked with both strategic planning and the meticulous execution of SEO tactics. This is often achieved through keyword research, on-page and off-page optimization, content creation and refinement, and continuous analysis of SEO performance data. Staying updated with the latest SEO trends and search engine algorithms is essential for success in this role. An SEO Executive must be detail-oriented, analytical, and possess strong communication skills to effectively liaise with different departments and stakeholders.

Responsibilities

• Conduct detailed keyword research and implement best practices for optimization.
• Develop and execute successful strategies to boost online rankings.
• Collaborate with content creators to ensure optimized content production.
• Monitor and report on search metrics and analyze changes in performance.
• Stay up-to-date with the latest SEO trends and algorithm updates.
• Perform routine audits of the website and recommend ways to improve website content.
• Coordinate with the web development team for technical SEO improvements.
• Build and manage high-quality backlink profiles to enhance site authority.
• Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
• Utilize analytics and data tools to track, report, and improve SEO metrics.
• Implement local SEO strategies as needed to reach specific target demographics.
• Develop and maintain the SEO performance dashboard for stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Minimum of 2 years of experience in SEO and digital marketing.
• Proficiency in tools like Google Analytics, SEMrush, and Moz for SEO tracking.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent written and verbal communication skills are essential.
• Proven ability to stay organized and manage multiple projects simultaneously.
• Detail-oriented with exceptional analytical skills and creative thinking.