Unit Manager - Consumer - EMI Cards Senior Unit Manager - Consumer - EMI Cards

Location Name: Pune Corporate Office - HO

Job Purpose

Driving EMI Card Business through Web & App Channels.

Duties And Responsibilities

KEY RESPONSIBILITIES

•  You will be driving EMI Card Business through Web & App Channels.
•  Deep dive into daily traffic visiting above assets and lending on EMI landing page from above assets.
•  Funnel tracking of each stage for Insta EMI card and find ways to reduce customer drop at each stage.
•  Development/Implementation of New ideas/ campaigns to drive more business from drop off customers during Insta EMI card acquisition journey.
•  Sanity of CTA and banners across above three assets on daily basis.
•  Will be responsible customer behavior analysis for optimized communication.
•  Prepare campaign dashboard across channels and customer segments to measure key Campaigns KPI like click rate, sign up, approval, KYC and fee payment, Cost per KYC and Cost per fee payment.
•  To prepare potential customer segments for driving numbers.
  
  
  

•  Qualifications
•  Bachelors of Engineering – Information Technology
•  Work Experience
•  Any Bachelors Degree (MBA Preferred)
•  5 years of experience in Campaign Management / App Business
•  5 years of experience in SQL
•  Prior experience in Banking/NBFC industry with App data exposure will be added advantage.