Social Media Executive (225-905)

As a Social Media Executive, you will play a pivotal role in shaping and maintaining the online presence of our brand. You will work closely with the marketing and creative teams to develop and implement strategic social media campaigns that align with our brand's vision and goals. Your role will involve crafting engaging content, analyzing performance metrics, and engaging with the online community to foster positive brand recognition and growth. You will also keep abreast of the latest social media trends and technologies, using your creative skills to enhance user engagement and expand our digital footprint. Your expertise will be vital in driving increased brand awareness and fostering meaningful connections with our target audience.

Responsibilities

• Develop and implement creative social media strategies aligned with business goals.
• Create and curate engaging and visually appealing content for various platforms.
• Monitor social media channels to respond promptly to comments and inquiries.
• Collaborate with marketing and creative teams to align content with brand identity.
• Conduct regular analysis of social media metrics to inform content strategy.
• Stay updated on trends, tools, and platforms to maximize brand visibility.
• Create social media reports to share performance insights with stakeholders.
• Facilitate and manage community interactions and foster positive brand experiences.
• Coordinate with influencers and establish partnerships for brand-building activities.
• Implement social media advertising campaigns to enhance reach and engagement.
• Schedule and post content consistently to maintain an active online presence.
• Ensure all social media content adheres to brand guidelines and quality standards.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Executive or in a similar role.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong understanding and practical knowledge of social media platforms and tools.
• Ability to gather and analyze data to drive social media strategies and improvements.
• Creative mindset with the capability to design and produce engaging content.
• Experience in using social media management and analytics tools efficiently.