Marketing Lead Generation Executive (225-806)

The Marketing Lead Generation Executive plays a pivotal role within the marketing team, focusing on driving business growth by generating qualified leads via various channels. This position demands a strategic thinker and a proactive individual who can identify opportunities, engage potential customers, and convert them into valuable leads. The role requires the candidate to have a blend of marketing skills, agility in using digital tools, and a keen understanding of the market trends. The Marketing Lead Generation Executive will collaborate with sales and marketing teams to develop and execute effective lead generation campaigns, track performance metrics, and optimize tactics to improve results. The ideal candidate should have strong communication skills, be adept at using CRM systems, and possess a high degree of creativity and analytical capability.

Responsibilities

• Develop and implement lead generation strategies to attract prospective clients.
• Identify and engage target audiences through various marketing channels effectively.
• Collaborate with sales teams to align lead generation activities with sales objectives.
• Create and execute email marketing campaigns to nurture potential leads.
• Analyze market trends to identify opportunities for lead acquisition and conversion.
• Monitor and report on the effectiveness of lead generation strategies and campaigns.
• Use CRM tools to track, manage, and follow up on leads efficiently.
• Develop and maintain a pipeline of qualified leads for business growth.
• Work with the content team to create engaging and persuasive marketing materials.
• Stay up-to-date with industry trends and emerging lead generation technologies.
• Coordinate with digital marketing teams to optimize online campaigns and lead nurturing.
• Participate in trade shows, conferences, and other events for lead generation purposes.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 2 years of experience in lead generation or a similar role.
• Strong understanding of digital marketing, SEO, and SEM concepts.
• Proficiency in CRM software and lead generation tools is essential.
• Excellent communication and interpersonal skills with a creative flair.
• Ability to analyze data and provide actionable insights and recommendations.
• Strong organizational skills with the ability to manage multiple projects effectively.