Social Media Executive (225-814)

The Social Media Executive is a dynamic and creative professional responsible for managing the company's social media channels. This role involves developing innovative strategies to enhance brand awareness and engagement by creating compelling content and interacting with audiences across various platforms. The Social Media Executive plays a significant part in the digital marketing realm, working closely with marketing teams to drive social media campaigns that align with business objectives. In addition to creating content, this role involves analyzing performance metrics to refine strategies for maximum impact. The ideal candidate is passionate about social media trends, has a keen eye for design, and can communicate effectively to build community and drive brand loyalty.

Responsibilities

• Develop and execute social media strategies to increase brand visibility and engagement.
• Create high-quality, engaging, and relevant content tailored for various social platforms.
• Monitor social media channels to respond promptly to customer queries and comments.
• Collaborate with marketing and design teams to support campaigns with social media activity.
• Analyze the performance of social media campaigns using analytical tools and data metrics.
• Identify and stay updated on social media trends and best practices in the industry.
• Manage social media advertising campaigns from inception to completion.
• Develop relationships with influencers and engage with them for brand collaborations.
• Organize and participate in events to build community and boost brand initiatives.
• Maintain a consistent brand voice and persona across all social media platforms.
• Prepare monthly reports on social media marketing efforts and improvements.
• Ensure compliance with legal, regulatory, and company standards related to social media use.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience working in social media marketing or similar role is essential.
• Excellent understanding of social media platforms and their respective audiences.
• Strong written and verbal communication skills with attention to detail.
• Creative thinking with the ability to design engaging multimedia content.
• Proficient in social media management tools and analytics software.
• Ability to work under pressure and meet tight deadlines in a fast-paced environment.
• Experience in managing social media advertising and influencer partnerships is a plus.
• Solid knowledge of SEO, keyword research, and Google Analytics is advantageous.