Marketing Executive

Company Overview

Podar Education Network, established in 1927 by Sheth Anandilal Podar, embodies the traditional Indian values of honesty, integrity, and service. With over 95 years of experience, Podar is a network of 139 educational institutions with more than 2,00,000 students and 7,800 staff members. Their diverse range of educational streams includes CBSE, CISCE, IGCSE, and IB. Renowned for its innovation and commitment to quality education, Podar is a leader in shaping the future of children across India.

Job Overview

Podar Education Network is seeking a Mid-Level Marketing Executive for its Mangaluru location. This is a Full-Time position requiring 4 to 6 years of relevant work experience. The successful candidate will work on creating and managing effective marketing strategies to enhance the educational services offered by Podar, leveraging both traditional and digital marketing channels. This role is essential for driving brand awareness and engagement within the educational sector.

Qualifications and Skills

• Proven experience in campaign management to drive successful marketing initiatives, increasing brand visibility and engagement.
• Expertise in project management to coordinate multiple tasks and ensure timely delivery of marketing projects and objectives.
• Demonstrated competence in event planning to organize and execute educational events, workshops, and promotional activities.
• Proficiency in digital marketing (Mandatory skill) for designing and implementing online marketing campaigns using various digital platforms.
• Skillful in social media management (Mandatory skill) to boost school presence on social media platforms, engaging the community effectively.
• Experience in the educational sector, particularly school experience (Mandatory skill), to understand and address the nuances of school marketing.
• Strong analytical skills to assess marketing strategies and campaigns, and adjust efforts to improve efficacy and reach.
• Ability to work collaboratively with cross-functional teams to ensure cohesive marketing efforts in line with organizational goals.

Roles and Responsibilities

• Develop and implement marketing strategies aligned with the company’s goals in the education sector.
• Coordinate and manage both online and offline marketing campaigns including social media and content marketing.
• Plan and execute educational events and promotional activities to enhance brand visibility and student enrollment.
• Collaborate with academic and administrative teams to align marketing efforts with school objectives and values.
• Monitor and analyze marketing trends to leverage new opportunities that can drive successful outcomes.
• Ensure effective communication and representation of Podar’s brand message across all marketing channels.
• Manage and optimize marketing budgets to maximize reach and return on investment with available resources.
• Stay updated with the latest industry trends and apply this knowledge to daily work activities for continuous improvement.