Product Marketing Manager - Education K12

Job Title: Product Marketing Manager – Education, India

Location: Bengaluru, Karnataka, India

Company Overview

Join a leading global provider of creative software and solutions as part of the Education K-12 Product Marketing team, dedicated to empowering students to be lifelong creators. The team drives safe adoption of creative tools in K-12 environments, focusing on product launches, go-to-market strategies, partnerships, digital campaigns, adoption programs, and cross-functional collaboration.

About the Role

We are seeking a Product Marketing Manager (PMM) – Education, India to shape the growth and success of K-12 education products and solutions in the region. This strategic role involves working closely with educators, administrators, students, and internal teams to highlight the value of creativity and digital innovation in education.

Key Responsibilities

• Research and analyze customer segments, needs, and behaviors to identify impactful use cases.
• Develop tailored marketing strategies, content, sales collateral, and campaigns for the education market.
• Collaborate with K-12 stakeholders (teachers, students, administrators) and cross-functional teams.
• Manage product priorities and campaign execution to drive adoption and engagement.
• Lead initiatives such as customer advisory boards, advocacy programs, and field enablement.
• Drive adoption through strategic initiatives, partnerships, and digital marketing campaigns.
• Measure and report campaign performance using analytics and data-driven insights.

Qualifications

• 7+ years of experience in product marketing, education technology, or related roles.
• MBA preferred with strong strategic and analytical skills.
• Background in EdTech, product management, or marketing within schools or enterprise education.
• Proven track record with research-based, data-driven product marketing.
• Strong expertise in customer and stakeholder research, persona building, and user testing.
• Knowledge of digital marketing channels, analytics tools, and real-time engagement strategies.
• Excellent communication, project management, and collaboration skills.
• Experience in creating impactful field enablement and marketing collateral.