Content writer and strategist (225-804)

We are seeking a highly skilled Content Writer and Strategist to join our dynamic team. This role is pivotal in shaping the voice and vision of our content across various platforms, ensuring it aligns with our brand identity and marketing goals. As a Content Writer and Strategist, you will be responsible for creating compelling, engaging, and clear content that resonates with our target audience. You will work closely with different departments to develop and implement content strategies that drive traffic, engagement, and conversion. This role requires a creative thinker with excellent communication skills and an eye for detail, capable of balancing multiple projects simultaneously while adhering to deadlines. If you are passionate about storytelling and have a knack for persuasive writing, this position is an excellent opportunity for you to shape the narrative of a reputable and forward-thinking organization.

Responsibilities

• Develop and execute content strategies for digital platforms to enhance brand visibility.
• Create high-quality, engaging, and original content for websites, blogs, and social media.
• Collaborate with designers and marketers to produce multimedia content for various channels.
• Conduct thorough research on industry-related topics to produce informative content.
• Edit and proofread content for accuracy, grammar, and consistency with brand guidelines.
• Analyze web analytics to measure the effectiveness of content strategies and user engagement.
• Brainstorm and pitch creative content ideas aligned with marketing objectives and audience needs.
• Manage a content calendar and ensure timely publication of all content pieces.
• Understand and apply SEO best practices to increase organic traffic and search rankings.
• Use analytics tools to refine and improve content strategies based on performance data.
• Stay updated on industry trends and incorporate new techniques and ideas into content strategies.
• Build and maintain relationships with external content partners and influencers.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or a related field.
• Proven experience as a Content Writer or similar role in the industry.
• Excellent writing and editing skills with a keen eye for detail and nuance.
• Strong understanding of content strategy and digital marketing principles.
• Familiarity with SEO and content management systems like WordPress.
• Ability to handle multiple projects concurrently and meet tight deadlines.
• Outstanding communication and interpersonal skills to collaborate effectively.