SEO Specialist (225-804)

Are you passionate about search engine optimization and eager to enhance website visibility on leading search engines? Our company is seeking a knowledgeable and innovative SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for improving the website ranking of our clients by implementing effective strategies and techniques. You will analyze the latest trend and algorithm updates, conduct thorough keyword research, and work closely with content developers to ensure SEO best practices are being followed. Exceptional analytical skills, creativity, and a deep understanding of SEO tools and platforms are essential for this role.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for website optimization.
• Develop and implement effective on-page and off-page SEO strategies.
• Monitor, analyze, and report on website analytics and SEO performance metrics.
• Collaborate with content teams to incorporate SEO best practices into content creation.
• Stay updated with the latest trends and changes in the SEO landscape.
• Perform ongoing keyword discovery and expansion to optimize existing content.
• Identify technical SEO issues and coordinate with web development teams for resolution.
• Optimize website content, meta tags, and URLs for improved search engine rankings.
• Build high-quality backlinks through outreach and relationship building strategies.
• Analyze competitors and industry trends to inform strategic SEO planning.
• Utilize various SEO tools and platforms to track, report, and manage ongoing performance.
• Participate in training and workshops to continually enhance SEO skills and knowledge.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• At least 2 years of hands-on experience in the SEO field.
• Proficiency with major SEO tools such as Google Analytics and SEMrush.
• In-depth understanding of SEO metrics, algorithms, and ranking factors.
• Excellent problem-solving skills and attention to detail in analysis.
• Strong written and verbal communication abilities for collaboration.
• Experience with HTML, CSS, and website administration is considered a plus.
• Ability to work independently yet collaboratively in a team-oriented environment.