SEO Executive (225-806)

An SEO Executive plays a crucial role in enhancing the online presence of a business through effective search engine optimization strategies. This position involves optimizing website content, keyword research, and integrating SEO best practices to ensure higher rankings on search engine result pages. As an SEO Executive, you will work closely with cross-functional teams to create strategies that improve organic search engine performance and increase site traffic. You will also analyze website analytics to identify areas for improvement and provide actionable insights. The role requires a proactive approach in keeping up with industry trends, algorithm updates, and new SEO tools. A successful candidate will have a passion for digital marketing, a keen analytical mind, and excellent communication skills, which are crucial for achieving tangible business results.

Responsibilities

• Conduct comprehensive keyword research to guide content teams and drive web traffic.
• Implement on-page optimization strategies to improve search engine rankings.
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and other KPIs.
• Develop and implement link-building strategies to enhance domain authority.
• Collaborate with content creators to optimize website content based on keyword strategy.
• Stay abreast of changes to algorithm updates and best practices in SEO trends and techniques.
• Perform ongoing keyword discovery, expansion, and optimization for SEO campaigns.
• Manage and execute off-page SEO strategies, including through partnerships and guest blogging.
• Prepare periodic reports on project status, traffic, rankings, and overall SEO performance.
• Conduct technical SEO audits and implement necessary updates and fixes on websites.
• Work closely with web developers to ensure SEO best practices are properly implemented.
• Communicate effectively with marketing teams to align SEO initiatives with other channels.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or related field preferred.
• Proven experience as an SEO Executive or similar role with measurable results.
• Familiarity with SEO tools such as Google Analytics, SEMrush, and Ahrefs.
• Solid understanding of search engine algorithms and ranking methods.
• Experience with website optimization tools and techniques across multiple platforms.
• Strong communication and interpersonal skills for collaborative work environments.
• Proficient in keyword research, on-page and off-page optimization tactics.
• Ability to analyze data and provide evidence-based recommendations for improvements.