Associate Product Marketing Manager (225-805)

The Associate Product Marketing Manager is an integral member of the marketing team, working closely with product management and sales to implement successful product marketing strategies. The role involves a mix of strategic planning, project execution, and performance analysis to enhance product visibility and drive market success. As an Associate Product Marketing Manager, you will support the development and implementation of marketing plans that align with the company's goals and market trends, ensuring effective product positioning in the industry. You will also play a critical role in conducting market research to gather insights on customer needs and market conditions, shaping key marketing messages and campaigns.

Responsibilities

• Develop and implement strategic marketing plans to achieve business objectives.
• Coordinate with product development teams to align marketing efforts with product launches.
• Analyze market trends and customer insights to identify opportunities for growth.
• Create compelling product messaging and positioning for target audiences.
• Collaborate with cross-functional teams to ensure consistent marketing communications.
• Support sales teams with marketing materials and competitive analysis reports.
• Conduct market research to stay informed about industry trends and demands.
• Implement strategies to enhance brand awareness and product visibility in the market.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Assist in managing the product marketing budget and ensure cost-effective spending.
• Develop training materials to educate internal teams and external partners on product features.
• Organize and participate in promotional events to increase product engagement and adoption.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• 1-3 years of experience in product marketing or related roles in the industry.
• Strong understanding of marketing strategies and product development processes.
• Excellent analytical and problem-solving skills to interpret market data effectively.
• Exceptional written and verbal communication skills for targeted promotions.
• Proficiency in marketing software and tools for campaign management and analysis.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Detail-oriented with proven ability to manage multiple projects simultaneously.
• Creative thinker with a passion for developing innovative marketing solutions.