Field Marketing Executive (225-810)

A Field Marketing Executive plays a pivotal role in bridging the gap between an organization’s corporate marketing efforts and its target market. This dynamic position involves the planning and execution of marketing strategies directly in the field, where the market is active and engaged. The primary objective of a Field Marketing Executive is to generate interest and awareness about the company’s products or services through direct engagement and grassroots initiatives. They must possess a keen understanding of the local market dynamics and be adept at transforming strategic vision into tangible results. The role requires an enthusiastic and adaptable individual who is comfortable moving swiftly and efficiently, often liaising with various internal teams and external partners to drive marketing initiatives effectively. This role offers an exciting opportunity for those passionate about marketing, networking, and direct customer interaction.

Responsibilities

• Plan and execute comprehensive field marketing campaigns in specified regions.
• Identify key community partners and influencers to enhance marketing efforts.
• Coordinate with marketing and sales teams to align strategies and objectives.
• Organize and oversee promotional events, from conception to execution.
• Analyze local market trends and competitor activities to inform marketing strategies.
• Actively engage with customers and gather feedback to feed into product marketing strategies.
• Ensure consistency in brand messaging across all field marketing activities.
• Employ digital tools to track campaign effectiveness and gather data insights.
• Generate and nurture leads to increase product adoption and sales revenue.
• Present campaign results and impact analysis to senior management regularly.
• Manage local partnerships and sponsorship opportunities to increase brand visibility.
• Report field insights and competitive intelligence to marketing leadership.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years experience in field marketing or related roles.
• Strong project management skills with the ability to multitask effectively.
• Excellent communication and interpersonal skills for diverse interactions.
• Proficient in using marketing software and digital analytics tools.
• Ability to work autonomously as well as part of a collaborative team.
• Willingness to travel frequently for field assignments and events.