Senior Marketing Officer (225-806)

The Senior Marketing Officer plays a crucial role in shaping and executing the marketing strategies that advance an organization's brand presence and effectively reach target audiences. This position requires a visionary leader with the ability to craft compelling narratives, analyze market trends, and innovate approaches to lead marketing campaigns. The Senior Marketing Officer will be responsible for overseeing the marketing department, working closely with teams to create actionable campaigns, and managing budgets while ensuring alignment with the company's goals. Communication and collaboration with cross-functional teams and external partners will be essential for the success of this role, aiding in the development, implementation, and evaluation of marketing activities. The role demands strategic thinking, creativity, and hands-on execution to foster engagement, drive market growth, and elevate brand reputation.

Responsibilities

• Develop and implement comprehensive marketing strategies to boost brand visibility and growth.
• Analyze market trends and customer feedback to identify new opportunities for promotion.
• Lead and mentor the marketing team to enhance performance and achieve targets.
• Oversee campaign budgets and ensure cost-effective allocation of resources.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Design and implement innovative digital marketing initiatives to drive engagement.
• Monitor and report on campaign performance to optimize future marketing efforts.
• Work with external agencies and partners to amplify marketing outreach and effectiveness.
• Foster relationships with media outlets to enhance brand's public relations efforts.
• Ensure that marketing communications reflect the company's voice and strategic objectives.
• Analyze competitors and market conditions to stay ahead of industry trends.
• Prepare and deliver presentations to the executive team on marketing initiatives and outcomes.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field.
• A minimum of five years of experience in marketing or a similar role.
• Proven track record of successful marketing strategy development and implementation.
• Strong leadership skills with experience in managing and mentoring a team.
• Excellent verbal and written communication abilities to engage various stakeholders.
• Proficiency in digital marketing tools and analytics platforms.
• Analytical mindset with the ability to make data-driven marketing decisions.