Executive - Marketing (225-806)

The Executive - Marketing plays a crucial role in the strategic planning and execution of marketing campaigns within an organization. This position is integral to promoting brand awareness, driving sales, and ensuring that the company’s products or services meet the customer needs. The job requires a blend of creativity, analytical thinking, and project management skills. With a focus on increasing consumer engagement and optimizing marketing strategies, the Executive - Marketing collaborates with various departments to create and implement successful marketing initiatives. The role demands staying abreast of industry trends, utilizing data-driven insights, and continually innovating to outperform competitors in the marketplace.

Responsibilities

• Develop and implement effective marketing strategies aligned with company goals.
• Conduct market research to identify new opportunities and consumer preferences.
• Coordinate with creative departments to create promotional materials and campaigns.
• Monitor and analyze performance metrics to evaluate marketing initiatives.
• Collaborate with sales teams to enhance brand awareness and drive sales growth.
• Manage digital marketing efforts including social media, SEO, and web strategies.
• Oversee advertising campaigns and manage relationships with external agencies.
• Prepare and present reports on marketing activities and their outcomes.
• Ensure marketing materials comply with brand guidelines and corporate standards.
• Assist in budget planning and optimize marketing expenditures for maximum ROI.
• Stay updated with the latest marketing trends and competitors’ strategies.
• Foster relationships with media outlets and key industry influencers for brand promotion.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, advertising, or similar roles is required.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication and interpersonal skills with a creative mindset.
• Ability to manage multiple projects and meet tight deadlines effectively.
• Experience working with cross-functional teams and managing agency partnerships.
• Analytical thinking with ability to derive insights from large datasets.