Digital Marketing Executive (225-712)

The Digital Marketing Executive plays a pivotal role in driving the online presence and digital marketing strategy of an organization. This position entails developing, implementing, and managing marketing campaigns that promote a company and its products or services. The role is highly dynamic, requiring a blend of skills in creativity, technical knowledge, and analytical skills. The Digital Marketing Executive is responsible for improving the brand's reach, generating leads, and increasing sales through various digital channels, including social media, email marketing, search engine marketing, search engine optimization, and content marketing. This role demands staying up-to-date with digital marketing trends and applying the latest innovations effectively to the company’s advantage.

Responsibilities

• Develop and execute comprehensive digital marketing strategies and plans.
• Manage and optimize social media campaigns across multiple platforms.
• Collaborate with the design team to create engaging online content including graphics and videos.
• Monitor and analyze key performance indicators to measure campaign success.
• Perform market research and competitor analysis to identify opportunities.
• Coordinate with internal teams to create landing pages and optimize user experience.
• Manage pay-per-click advertising campaigns including budgeting and performance tracking.
• Implement SEO strategies to improve organic search rankings and visibility.
• Develop and dispatch email campaigns to promote products and increase engagement.
• Stay updated with the latest digital marketing trends and technologies.
• Generate monthly reports on digital marketing performance to share with stakeholders.
• Ensure brand consistency across all digital channels and marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field is preferred.
• Proven experience in a similar digital marketing role is a must.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Proficiency with marketing automation tools and software for optimization.
• Excellent written and verbal communication skills are crucial.
• Ability to work independently and manage multiple projects simultaneously.
• Keen analytical skills with a data-driven approach to marketing strategies.