Strategy & Marketing Manager (225-927)

A Strategy & Marketing Manager plays a pivotal role in shaping the future direction of a company by aligning marketing strategies with overall business objectives. This position requires a creative yet analytical thinker who can manage various aspects of marketing including digital marketing, brand management, and market research. The Strategy & Marketing Manager is responsible for designing campaigns that effectively communicate the brand's value proposition while simultaneously enhancing market reach and driving customer engagement. This role involves leading a team, assessing market trends, and developing strategies to ensure a competitive advantage in the industry. The ideal candidate will be adept at establishing and maintaining relationships with both local and international partners, optimizing marketing efforts to achieve business growth. This position requires a strategic approach to solving problems and capitalizing on opportunities that align with long-term business goals. Successful execution of these responsibilities requires excellent communication, leadership, and project management skills.

Responsibilities

• Develop and implement strategic marketing plans to achieve company objectives.
• Analyze market trends and customer insights to inform marketing strategies.
• Coordinate cross-functional teams to deliver marketing projects within deadlines.
• Manage the marketing budget and allocate resources effectively across campaigns.
• Oversee brand management efforts to ensure consistent messaging and positioning.
• Lead market research initiatives to analyze customer behaviors and preferences.
• Collaborate with sales teams to align marketing efforts with sales goals.
• Monitor competitors’ activities and provide strategic recommendations for improvements.
• Design and implement engaging digital and traditional marketing campaigns.
• Evaluate the performance of marketing campaigns using key performance indicators.
• Build and maintain relationships with external partners and stakeholders.
• Prepare detailed reports and presentations for senior management review.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing or strategy roles.
• Proven ability to design and implement successful marketing strategies.
• Strong analytical skills with proficiency in market research and data analysis.
• Excellent leadership skills with experience managing multidisciplinary teams.
• Outstanding communication skills, both verbal and written, are required.
• Experience with digital marketing tools and CRM software is advantageous.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong problem-solving skills with attention to detail and organization.
• Experience in budgeting and resource allocation for marketing operations.