Sponsorship Sales Manager

Job Purpose

The Sponsorship Sales Manager will be responsible for securing sponsorship revenue across a portfolio of B2B events. This role suits a tenacious, driven, solution-oriented self-starter with a ‘can-do’ attitude—someone who is ambitious, commercially focused, and motivated to succeed.

You will manage and execute sponsorship sales campaigns for your assigned events and client accounts. The ideal candidate is both analytical and creative, with the ability to manage multiple projects effectively throughout the year—meeting targets while ensuring a high-quality customer experience.

Key Accountabilities

Market & Client Analysis – Conduct research to understand market dynamics, vendor/client relationships, audience segmentation, competitive positioning, and industry trends.

Business Development – Engage new and existing clients to identify their needs and sell tailored sponsorship packages that align with event objectives.

Sales Planning – Develop and execute strategic sales plans, aligning with internal teams (conference, exhibition, and marketing) to support sponsorship marketing initiatives.

Revenue Ownership – Take full responsibility for your client base, revenue targets, and business development pipeline, reporting regularly on progress and performance.

Lead Generation & CRM – Identify, qualify, and maintain accurate lead data within CRM systems to ensure effective tracking and follow-up.

Sponsorship Fulfilment – Coordinate with operations teams to ensure sold packages are delivered effectively and meet client expectations.

Internal Collaboration – Work closely with marketing, production, and other teams to align outreach and messaging with audience needs.

Industry Knowledge – Stay informed about developments in key sectors and topics relevant to your event portfolio through ongoing research and engagement with industry publications.

Personal Growth – Demonstrate a strong interest in the sales profession and the event sectors represented in your portfolio, with a proactive approach to learning and development.

Event Participation – Attend events as required to support client engagement, retention, and on-site rebooking.

Qualifications, Experience, & Skills

Minimum Qualifications & Knowledge:

Experience in large-scale exhibition and sponsorship sales

Strong background in business development and account management

Familiarity with CRM systems, lead generation, and proposal writing

Analytical and detail-oriented reporting skills

Minimum Experience

3+ years of B2B sponsorship sales experience, preferably with international exposure

Job-Specific Skills

Demonstrated ability to meet or exceed ambitious sales targets

Persistent, self-motivated, and driven to succeed

Proactive in seeking personal and professional development

Behavioural Competencies

Client-focused and commercially awar

Resilient and committed to delivering quality outcomes

Strong communication and collaboration skills

Excellent time management and prioritisation

Results-oriented with a focus on continuous improvement

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.