Social Media Executive (225-716)

A Social Media Executive plays a pivotal role in shaping a brand's online presence and engagement. This position is crucial for developing effective social media strategies to enhance brand recognition and cultivate a strong community around the brand. The Social Media Executive is responsible for managing the company’s social media platforms, developing content that speaks to the target audience, and fostering two-way communication. This role requires creativity, analytical skills, and a deep understanding of various social media platforms to drive growth, engagement, and conversion goals. Candidates for this role should be dynamic and resourceful, keeping up with digital trends and adapting strategies accordingly to stay competitive in the online space.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create, curate, and manage the publishing of relevant and engaging content.
• Collaborate with marketing teams to ensure brand consistency across platforms.
• Monitor and analyze social media trends, engagement, and performance metrics.
• Engage with online audiences to foster a sense of community and support.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Stay updated on social media platform developments and emerging digital trends.
• Generate and manage a content calendar to ensure regular posting and content variety.
• Use social media tools to track and report on performance and ROI insights.
• Collaborate with influencers and media to expand the brand's reach and visibility.
• Organize and facilitate live events or online campaigns to engage audience participation.
• Support advertising campaigns on social media platforms to drive sales growth.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in managing social media platforms for brands or businesses.
• Strong understanding of SEO and web traffic metrics is necessary.
• Excellent communication skills, both written and verbal, are essential.
• Ability to multitask, prioritize, and manage time effectively in fast-paced environments.
• Proficiency with social media management tools such as Hootsuite or Buffer.
• Creative with experience in creating visually appealing content and campaigns.
• Ability to analyze data, interpret results, and generate actionable insights.