Digital Marketing Executive (225-904)

The Digital Marketing Executive plays a vital role in developing and implementing marketing strategies that effectively engage and grow customer bases in the digital realm. This dynamic position focuses on leveraging a wide range of online marketing tools and platforms to drive brand awareness and user acquisition. With the ever-evolving landscape of digital technology, the role demands creativity, analytical skills, and adaptability to stay ahead in the competitive market. The Digital Marketing Executive must collaborate with various departments to deliver cohesive marketing campaigns while managing budgets and timelines efficiently. This position is an excellent opportunity for someone passionate about digital marketing and eager to make a meaningful impact on a company's online presence.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility.
• Utilize SEO, SEM, and other analytics tools to monitor and improve website traffic.
• Manage and optimize the company’s social media profiles and presence.
• Create engaging content for various digital platforms, including blogs and social media.
• Collaborate with designers and writers to produce high-quality marketing material.
• Monitor and report on performance metrics and KPIs using dedicated analytics tools.
• Stay updated on the latest digital marketing trends and best practices.
• Coordinate digital campaigns with promotional calendars and events.
• Analyze customer behavior data and adjust campaigns based on insights.
• Manage budget allocations effectively across all digital advertising platforms.
• Engage and collaborate with external partners and agencies as necessary.
• Ensure all digital marketing activities align with overall company goals.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or related field required.
• Proven experience in developing successful digital marketing strategies.
• Hands-on experience with SEO, Google Analytics, and keyword tools.
• Proficient in using social media and digital marketing platforms like Facebook and Google Ads.
• Excellent communication and interpersonal skills are essential for team collaboration.
• Strong analytical skills with the ability to interpret data effectively.
• Ability to manage multiple projects while meeting strict deadlines.