Social Media & Content Associate (225-713)

As a Social Media & Content Associate, you will be at the forefront of our brand's digital presence. Your primary responsibility is to craft engaging content that captures our audience's attention and enhances our online engagement across various social media platforms. You will work closely with our marketing team to implement strategies that align with our brand's voice and objectives. This role requires a creative and analytical mindset to ensure that content not only looks good but also performs well. An understanding of current digital trends and the ability to interpret social media analytics is crucial. If you are passionate about storytelling, have a knack for creating captivating content, and love engaging with audiences online, this role is perfect for you.

Responsibilities

• Develop and execute effective social media strategies aligned with brand goals.
• Create and curate compelling content for multiple social media platforms daily.
• Monitor and analyze social media trends, insights, and competitor activity.
• Engage with followers and respond to inquiries in a timely and professional manner.
• Collaborate with cross-functional teams to ensure content consistency and cohesion.
• Track, report, and improve upon key performance indicators for social content.
• Assist in creating and maintaining a social media content calendar.
• Collaborate with influencers and industry professionals to enhance brand presence.
• Participate in brainstorming sessions to generate innovative content ideas.
• Utilize analytics tools to track the performance and impact of social campaigns.
• Maintain an up-to-date understanding of emerging digital and social media trends.
• Ensure all content adheres to legal guidelines and company policies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in social media management and content creation roles.
• Excellent writing, editing, and storytelling skills across digital platforms.
• Demonstrated knowledge of social media analytics tools and performance metrics.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal skills and the ability to work effectively in teams.
• Familiarity with graphic design tools like Adobe Creative Suite is a plus.