Senior Category Manager - New Verticals UAE

The Team

Deliveroo is on a mission to be the definitive food company. We want to be the platform that people turn to whenever they think about food. We continue to operate in a competitive marketplace, but have achieved so much over the past year, including significant growth in our New Verticals business - Grocery and Retail.

We continue to innovate and challenge ourselves on what we should deliver next to achieve our mission. We are investing and building out teams to help us launch new innovative products. Its an exciting time to join, and while we have made great progress, we are just getting started! This role will be based in our main office in Dubai, where we operate in a hybrid model.

The Role

The Senior Category Manager is at the heart of ensuring we have a strong customer value proposition across Deliveroo’s New Verticals business in the UAE. Collaborating with a remote team, your mission will be to drive the growth of onboarded partners on our platform through initiatives focused on four key pillars: promotions, pricing, product range, and merchandising. You will have full ownership of these projects. You will work cross-functionally across teams both locally and centrally, to develop top-notch tools and processes to ensure that our menus and pricing are the most compelling in the region and to ensure smooth execution of your strategy. You will set strategic guardrails and requirements and work with the local teams to localise these structures to suit the UAE market and its partners. You will also build competitor benchmarking capabilities and communicate recommendations to partners and senior leadership.

Responsibilities

• Own and drive the category strategy in the UAE, with a clear focus on improving conversion and growth through pricing, promotions, assortment, and merchandising
• Identify and close conversion gaps using sales data, catalog analysis, and customer behavior insights
• Localize and implement global frameworks in collaboration with central Category, Pricing, and Product teams
• Act as the category management expert for the UAE, supporting internal teams and external partners
• Improve in-app experience by optimizing product categorization, placement, and search visibility
• Build and maintain competitor benchmarking tools to track pricing, assortment, and value
• Localize pricing tools, embed regular price checks, and support price/value improvements
• Lead local partnerships with data providers and integrate insights into decision-making
• Communicate recommendations to partners and senior leadership
  
  

Requirements

• Bachelor’s degree in a technical field or equivalent industry experience
• Strong understanding of the 4Ps of Category Management (product, price, placement, and promotions)
• Experience as a Category Manager or related experience in FMCG or the grocery marketplace is essential
• Experience in delivering recommendations from data analysis
• Experience presenting to senior stakeholders and owning outcomes
• Experience influencing in a matrix organisation
• Experience working cross-functionally to deliver projects at scale
• Experience working with external data providers such as Nielsen, Circana, Kantar, etc. is a plus
• SQL knowledge is a plus
• Resourceful, action-oriented, and detail-oriented, with a high ownership mindset to deliver measurable impact
• Start-up mentality with a love for both getting deep in the detail and driving top-level strategy
  
  

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific; please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please dont hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.