Performance Marketing Specialist (225-829)

The role of a Performance Marketing Specialist is crucial for driving the growth and success of online marketing campaigns. As a Performance Marketing Specialist, you will be responsible for developing, implementing, and managing result-oriented marketing strategies to enhance brand presence and customer acquisition across various digital platforms. Your expertise in analyzing data and deriving actionable insights will enable you to optimize media buying, increase ROI, and efficiently allocate budget to achieve maximum impact. You will collaborate with cross-functional teams to execute campaigns that align with overall business objectives while ensuring consistent brand messaging and adherence to best practices. The ideal candidate should possess a blend of analytical prowess, strategic thinking, and creativity to effectively engage target audiences and elevate the brand to new heights.

Responsibilities

• Develop and execute performance-driven marketing strategies across multiple digital platforms.
• Monitor and analyze campaign performance metrics to optimize and drive growth.
• Create and manage pay-per-click (PPC) advertising campaigns for the company.
• Work closely with the content team to align marketing content with campaign goals.
• Identify trends and insights to optimize spending and refine marketing tactics.
• Collaborate with cross-functional teams to achieve cohesive marketing strategies.
• Conduct A/B testing and conversion rate optimization for marketing initiatives.
• Track, report, and analyze performance metrics and budgets on a regular basis.
• Stay updated with the latest digital marketing trends and competitive strategies.
• Manage relationships with external partners to enhance marketing reach and effectiveness.
• Develop and perform regular analysis of marketing ROI and effectiveness.
• Ensure compliance with industry regulations and standards in all marketing operations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience as a Performance Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in using digital advertising platforms such as Google Ads and Facebook Ads.
• Demonstrated analytical skills with the ability to interpret marketing data.
• Excellent communication and collaboration skills to interact with cross-functional teams.
• Experience with A/B testing and data-driven decision-making processes.
• Highly organized with exceptional attention to detail and project management skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Proficiency in using analytical and tracking tools like Google Analytics.