Marketing Executive (225-712)

The role of a Marketing Executive is pivotal in the planning and execution of marketing strategies to enhance brand presence and drive business growth. As a Marketing Executive, you will be involved in a dynamic range of marketing initiatives that capture consumer interest and facilitate the expansion of the company's market reach. The position demands a creative thinker with excellent communication skills and the ability to analyze market trends. It involves working closely with sales and product development teams to ensure alignment with company goals. Overall, this is a rewarding opportunity for individuals enthusiastic about marketing innovation and business development.

Responsibilities

• Develop and implement comprehensive marketing plans and strategies effectively.
• Coordinate with cross-functional teams to achieve marketing objectives seamlessly.
• Analyze market trends to identify opportunities for business growth efficiently.
• Oversee the creation and distribution of marketing collateral and promotional materials.
• Conduct regular assessments of marketing campaigns for continuous improvement.
• Manage digital marketing channels including social media and email campaigns.
• Plan and execute promotional events to engage target audiences successfully.
• Build and maintain relationships with media and industry influencers strategically.
• Monitor competitor activities to recommend necessary improvements and adjustments.
• Prepare reports on marketing activities and assess their effectiveness thoroughly.
• Collaborate with designers to ensure content aligns with brand guidelines consistently.
• Ensure marketing strategies comply with legal and ethical standards adeptly.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field.
• Proven experience in marketing or a similar role, preferably two years minimum.
• Strong understanding of current online marketing concepts and best practices.
• Excellent communication and interpersonal skills to collaborate effectively.
• Proficiency in marketing software and tools including CRM and analytics platforms.
• Ability to manage multiple projects with a strong attention to detail.
• Creative thinker with analytical skills to assess marketing strategies efficiently.