Digital Marketing Executive (225-818)

A Digital Marketing Executive plays a critical role in strategizing and executing online marketing campaigns to drive brand awareness, customer engagement, and lead generation. This role requires a deep understanding of digital marketing platforms, tools, and techniques to effectively reach and interact with target audiences. The Digital Marketing Executive is responsible for managing online presence across various digital channels such as social media, email, search engines, and other digital advertising platforms. The individual should possess strong analytical skills to interpret data and apply insights to enhance marketing strategies. A successful candidate will demonstrate creativity, adaptability, and analytical prowess necessary to thrive in a fast-paced digital environment.

Responsibilities

• Develop and implement digital marketing strategies that align with business goals.
• Create and manage engaging content across various social media platforms.
• Monitor and analyze digital marketing campaign performance metrics.
• Collaborate with the design team to create visually appealing digital content.
• Conduct keyword research and optimize website content for search engine rankings.
• Oversee pay-per-click advertising campaigns on search engines and social media.
• Utilize analytics tools to track engagement and assess campaign effectiveness.
• Stay up-to-date with digital marketing trends and emerging technologies.
• Coordinate with external agencies and freelancers for specialized marketing tasks.
• Manage and optimize the company’s email marketing strategy.
• Engage with online communities to enhance brand loyalty and awareness.
• Provide regular reports and feedback on marketing performance to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in digital marketing and content creation roles.
• Strong understanding of current digital marketing concepts and best practices.
• Proficient in using digital marketing tools such as Google Analytics and SEMrush.
• Excellent communication skills, both written and verbal.
• Ability to analyze data and translate it into actionable marketing strategies.
• Creative thinker with the ability to suggest innovative marketing ideas.
• Experience in managing budgets and delivering results within set KPIs.
• Familiarity with SEO, SEM, and social media advertising strategies.