Digital Marketing Executive (225-811)

A Digital Marketing Executive is vital in driving brand awareness and boosting online presence to enhance business growth and customer engagement. With expertise in digital channels such as social media, email marketing, and search engine optimization (SEO), the Digital Marketing Executive develops innovative marketing strategies to promote products and services across various digital platforms. This role requires an in-depth understanding of digital marketing trends, tools, and analytics, along with a creative and analytical mindset to drive results. The Digital Marketing Executive collaborates with cross-functional teams to ensure that marketing campaigns align with business objectives and deliver a seamless customer experience across all channels. This dynamic position offers opportunities for those passionate about the digital landscape and looking to make a meaningful impact on the company’s digital marketing initiatives.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels.
• Manage and optimize digital advertising campaigns to increase visibility and conversion rates.
• Create engaging content for social media platforms to drive community engagement.
• Monitor and analyze performance metrics using digital marketing tools and analytics.
• Collaborate with creative and content teams to ensure consistent brand messaging.
• Conduct thorough market research to understand trends and identify opportunities.
• Implement SEO strategies to improve website rankings and organic traffic.
• Oversee the development and sending of engaging email marketing campaigns.
• Coordinate with external agencies for specialized marketing initiatives and projects.
• Manage and update digital content on websites to ensure current and relevant information.
• Track and report on campaign performance, providing insights and recommendations.
• Stay updated on the latest digital marketing trends and emerging technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Minimum of 2 years of experience in digital marketing or related roles.
• Strong understanding of digital marketing concepts, strategies, and automation tools.
• Proficiency in using digital marketing platforms such as Google Analytics and AdWords.
• Excellent written and verbal communication skills with attention to detail.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creative thinker with problem-solving skills and a results-oriented mindset.