Digital Marketing Executive (225-623)

A Digital Marketing Executive plays a crucial role in driving brand awareness and generating leads through digital channels. They are responsible for crafting and executing effective online marketing strategies, ensuring that the company’s digital presence is strong, consistent, and aligned with the business objectives. This position involves working closely with other marketing professionals, developers, and leadership teams to devise campaigns that reach target audiences effectively. The Digital Marketing Executive must stay informed about the latest industry trends and technologies that might impact their marketing strategies. With excellent analytical skills, this individual evaluates campaign performance, customer engagement, and user experience to continuously refine marketing approaches.

Responsibilities

• Develop, execute, and manage digital marketing campaigns to promote the brand and products.
• Oversee the management of all social media platforms and monitor their performance.
• Create and update high-quality content for the company's website and digital platforms.
• Analyze digital data to draw key recommendations around website optimization.
• Conduct market research to identify customer preferences and relevant trends.
• Collaborate with design and content teams to produce engaging multimedia content.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Coordinate with external vendors and partners to improve digital marketing outcomes.
• Maintain working knowledge of digital marketing tools and platforms available.
• Prepare and present regular reports on campaign performance to stakeholders.
• Ensure compliance with legal and ethical standards in all digital marketing activities.
• Track and report on key digital marketing metrics and KPIs regularly.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or relevant field.
• Proven experience in digital marketing with a strong portfolio of real-world examples.
• Solid understanding of digital marketing strategies, tools, and best practices.
• Excellent communication and presentation skills to convey ideas clearly.
• Strong analytical and project management skills for running campaigns effectively.
• Ability to manage multiple projects under tight deadlines efficiently.
• Knowledge of website analytics tools, like Google Analytics and others.