Digital Marketing Executive (225-623)

The Digital Marketing Executive plays a pivotal role in steering the digital marketing efforts and strategies for our organization. This dynamic position requires a blend of creativity and analytical skills to drive impactful marketing campaigns that engage audiences and foster brand loyalty. As a Digital Marketing Executive, you will manage diverse digital channels, analyze data insights, and optimize marketing strategies to enhance online presence and conversion rates. Working closely with cross-functional teams, the ideal candidate will bring fresh ideas and actionable solutions to support the growth and visibility of our brand in the digital sphere. Your contribution will be crucial in aligning marketing activities with business objectives and achieving measurable results.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet business goals.
• Manage and optimize the company’s website and social media platforms daily.
• Create engaging content for blogs, social media, and the company website.
• Plan and oversee pay-per-click (PPC) ad campaigns to increase engagement.
• Analyze digital marketing analytics to measure success and identify improvements.
• Collaborate with the creative team to design digital marketing materials.
• Monitor industry trends and competitor activities to inform marketing strategies.
• Utilize SEO best practices to enhance website visibility and traffic.
• Identify and implement tools and platforms for marketing automation.
• Coordinate with external agencies and partners to execute marketing projects.
• Prepare detailed reports on campaign performance and ROI metrics.
• Stay updated with the latest digital marketing trends and technologies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• Proven experience in digital marketing or related functions is essential.
• Strong understanding of SEO, PPC, and social media advertising techniques.
• Excellent analytical skills and proficiency in interpreting data analytics.
• Proficiency with marketing tools such as Google Analytics and AdWords.
• Excellent written and verbal communication skills for content creation.
• Ability to manage multiple projects and meet tight deadlines efficiently.