Business Director - Events And Brand Activations

About Rayqube

Rayqube is an experiential technology and events company specializing in immersive storytelling, brand activations, large-scale events, and interactive experiences. We work with leading brands, agencies, and government entities to create memorable experiences that blend creativity, innovation, and flawless execution.

Role Overview

The Business Director – Events & Brand Activations will spearhead Rayqube’s Events & Brand Activations vertical, overseeing business strategy, sales growth, client relationships, and project delivery across the GCC.

This is a strategic leadership role that requires a proven track record in business development/commercial leadership within the events, exhibitions, or brand activations industry. The candidate must possess deep regional market knowledge, strong industry networks, and hands-on experience securing and delivering high-value projects.

Key Responsibilities

Business Strategy & Leadership

• Define and lead the growth strategy for the Events & Brand Activations vertical across UAE and GCC markets.
• Develop annual sales targets, budgets, and operational plans for the vertical.
• Collaborate with leadership to align vertical goals with Rayqube’s overall business objectives.
  
  

• Identify, pursue, and secure large-scale events, exhibitions, and brand activation projects.
• Leverage existing networks and develop new relationships with: Corporate brands (FMCG, retail, automotive, lifestyle, etc.), Marketing & advertising agencies, Government and semi-government entities
• Lead commercial negotiations, RFP responses, and strategic partnerships.
  
  

• Serve as the senior point of contact for key clients, ensuring satisfaction and repeat business.
• Oversee account growth and cross-selling of services across Rayqube’s offerings.
  
  

• Work with production, creative, and operations teams to ensure world-class execution of events and activations.
• Monitor budgets, timelines, and quality standards for all projects under the vertical.
  
  

• Stay informed on GCC events and brand activation trends, emerging formats, and competitive activity.
• Identify opportunities to introduce innovative formats and technology integrations into client offerings.
  
  

• Build, lead, and mentor a high-performing business development and account management team.
• Set KPIs, conduct performance reviews, and promote a culture of excellence and accountability.
  
  

• Bachelor’s degree in Business, Marketing, Communications, or related discipline; MBA is a plus.
• 10+ years of proven experience in the events, exhibitions, or brand activations industry, with at least 5 years in a senior business development/commercial leadership role.
• Strong portfolio of high-value projects delivered in UAE and GCC markets.
• Extensive network of senior decision-makers in corporate brands, agencies, and government entities.
• Exceptional negotiation, pitching, and closing skills.
• Commercially astute with strong P&L management experience.
• Ability to balance strategic vision with hands-on execution.
• Willingness to travel extensively across GCC for client meetings and project oversight.