Digital Marketing Manager

About Us

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the countrys strategic location and world-class infrastructure. We provide easy, reliable, and fast company formation services through our network of Professional Partners and Government Authorities.

Job Description

As a Digital Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms. We are looking for a candidate with a strong grasp of current marketing tools and strategies, who can lead integrated digital marketing campaigns from concept to execution.

• Plan, implement, and monitor digital marketing campaigns across all digital platforms.
• Oversee all aspects of digital marketing including marketing database, email, and display advertising campaigns.
• Ensure digital content and visuals align with our marketing strategy, brand standards, and business objectives.
• Maintain up-to-date knowledge of trends, insights, and community engagement practices.
• Manage and enhance IFZAs social media presence.
• Analyze digital marketing metrics and evaluate campaign performance.
• Develop and manage budget for campaigns, providing regular financial reports.
• Liaise with agencies and vendors to support marketing strategies.
• Guide and support the digital marketing team with coaching and professional development.
  
  

• Full English proficiency, additional languages are a plus.
• Excellent communication, interpersonal, and analytical skills.
• Proficient in MS Office and familiar with web analytics and ad serving tools (e.g., Google Analytics, Looker Studio).
• Strong background in digital marketing or advertising, with experience leading SEO, paid social media, and various marketing campaigns across channels (e.g., Google Ads, Meta, LinkedIn, TikTok, email).
• Ability to conduct A/B and multivariate experiments and adjust campaigns based on performance analysis.
• Demonstrated expertise in campaign performance analysis, including understanding of KPIs (e.g., CTR, CPA, ROAS, impressions, reach) and logical decision-making for optimization.
• Experience conducting technical SEO audits (e.g., site speed, Core Web Vitals, content), on-page and off-page SEO reviews, GEO optimization, keyword research, and competitor analysis.
• Familiarity with SEO and marketing tools for tracking, reporting, and optimization.
• Relevant qualifications in Digital Marketing or related fields are preferred.
  
  

• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Bonus scheme (in relevant departments)
• Access to exclusive Fazaa discounts (applicable in participating retail stores, food & beverage outlets, fitness clubs, cinemas, theme parks, clinics, and more)
• Invitations to participate in various company functions, staff events, and department team building events
• Opportunities to learn, develop and grow with the organization