Senior Digital Marketing Executive (225-813)

The Senior Digital Marketing Executive plays a pivotal role in driving the online brand presence and performance of a company. This professional is responsible for developing strategic initiatives that enhance the digital footprint through various online marketing channels. A leader in digital campaign management, the Senior Digital Marketing Executive utilizes their expertise to engage the target audience, achieve marketing objectives, and support overall business strategies. Adept at analyzing data-driven insights, they ensure continual improvement of digital marketing efforts to maximize return on investment. The role requires a blend of creativity, analytical thinking, and a deep understanding of digital marketing tools and platforms to stay ahead in the fast-paced, ever-evolving digital landscape.

Responsibilities

• Develop and oversee comprehensive digital marketing strategies for online brand growth.
• Manage and optimize multichannel digital marketing campaigns across various platforms.
• Analyze and report on performance metrics to drive campaign improvements.
• Lead SEO and SEM initiatives to enhance website visibility and traffic.
• Collaborate with content makers to create engaging online content and materials.
• Monitor industry trends and adapt strategies to maintain competitive edge.
• Ensure brand consistency across all digital marketing communications and platforms.
• Supervise and mentor junior digital marketing team members to achieve goals.
• Manage digital marketing budget ensuring efficient allocation of resources.
• Coordinate with cross-functional teams to align digital strategies with business objectives.
• Utilize data analytics platforms to track and report on marketing performance.
• Identify opportunities for new digital initiatives and improvement of current processes.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• A minimum of 5 years of experience in digital marketing roles.
• Proficient in using digital marketing tools such as Google Analytics and SEMrush.
• Strong understanding of SEO, SEM, PPC, and social media strategies.
• Excellent analytical skills with the ability to interpret data to drive insights.
• Experience in managing budgets and optimizing marketing spend effectively.
• Effective communication and leadership skills for team and stakeholder engagement.