Marketing Executive (225-810)

A Marketing Executive plays a crucial role in the development and execution of marketing strategies aimed at promoting a company's products or services and achieving sales targets. This position requires a deep understanding of market trends and consumer behaviors to create compelling marketing campaigns that align with the overall business objectives. A Marketing Executive works closely with the marketing team and other departments to effectively coordinate marketing efforts and ensure brand consistency across various channels. This dynamic role demands creativity, analytical skills, and the ability to adapt to rapidly changing market environments. The successful candidate will be driven, detail-oriented, and possess excellent communication skills.

Responsibilities

• Develop and implement marketing plans that align with business goals and objectives.
• Analyze market trends and customer preferences to identify new marketing opportunities.
• Coordinate with internal teams to develop and manage promotional campaigns effectively.
• Oversee the design and production of marketing materials for both online and offline channels.
• Monitor and evaluate the effectiveness of marketing campaigns using relevant metrics.
• Conduct competitive analysis to stay informed of industry trends and developments.
• Collaborate with external partners and vendors to enhance marketing efforts and campaigns.
• Manage the marketing budget to ensure cost-effective spending and return on investment.
• Prepare and present reports on marketing strategies, campaigns, and their outcomes.
• Support the development of digital marketing strategies including SEO, PPC, and content marketing.
• Organize marketing events, exhibitions, and promotional activities to engage target audiences.
• Maintain updated knowledge of the latest marketing techniques and tools available.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role with a track record of successful campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent verbal and written communication skills for effective stakeholder collaboration.
• Proficiency in digital marketing tools and platforms including SEO and social media.
• Ability to work under pressure and manage multiple projects simultaneously.
• Creative thinker with an eye for engaging marketing content and campaigns.