Digital Marketing Specialist (225-715)

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our company. In this pivotal role, you will be responsible for developing and implementing online marketing strategies that align with our business objectives. Your expertise will drive brand awareness, promote key initiatives, and ultimately drive customer engagement and sales. You will work closely with cross-functional teams to enhance all digital platforms, increase web traffic, and support SEO strategies. This position is perfect for someone who is innovative, analytical, and passionate about staying on top of industry trends. If you thrive in a fast-paced environment and are eager to make an impact, we invite you to apply.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive online traffic.
• Manage and optimize company website and social media platforms.
• Conduct regular SEO audits to improve organic search visibility.
• Create and design engaging digital content for marketing campaigns.
• Monitor, analyze, and report on digital marketing performance metrics.
• Collaborate with internal teams to create landing pages and email campaigns.
• Utilize data analytics to customize marketing strategies and improve effectiveness.
• Stay current with digital marketing trends and emerging technologies.
• Manage online brand reputation through various digital platforms.
• Develop targeted campaigns to reach specific customer demographics.
• Coordinate with external agencies for specialized digital marketing projects.
• Ensure all digital marketing activities adhere to industry best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• At least 3 years of proven experience in digital marketing roles.
• Proficient in SEO, SEM, and digital analytics tools like Google Analytics.
• Strong understanding of social media marketing and management tools.
• Excellent communication and organizational skills, both written and verbal.
• Experience with email marketing, paid advertising, and content creation.
• Ability to work independently and collaboratively in a team environment.