Social Media Executive (225-712)

As a Social Media Executive, you will be at the forefront of our digital presence, responsible for developing and implementing engaging and strategic content across various social media platforms. This role demands creativity, strategic thinking, and a keen understanding of the shifting dynamics of digital media landscapes. The ideal candidate will have a deep understanding of brand identity, and the skills to communicate this through social content that resonates with our audience. They will play a pivotal role in managing our social media channels, crafting high-quality content, analyzing performance metrics, and adjusting strategies to enhance our reach and engagement. This position is crucial for building our online community, enhancing brand loyalty, and driving our marketing strategies forward.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Create, curate, and manage published content for optimal audience engagement.
• Monitor social media channels for trends and insights to guide future tactics.
• Collaborate with the marketing team to synchronize social media campaigns.
• Engage with followers, respond to queries, and manage online discussions effectively.
• Analyze performance metrics to enhance content strategy and increase engagement.
• Stay updated with the latest social media trends and emerging platforms.
• Manage social media budgets and track expenses to stay within budgetary limits.
• Conduct competitor analysis and audience research for improved content direction.
• Employ social listening tools to assess our brand's online presence and reputation.
• Organize and participate in community-building initiatives and online events.
• Prepare reports summarizing social media insights and growth analytics monthly.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in managing social media platforms and digital campaigns.
• Strong understanding of social media dynamics and content strategies.
• Excellent communication and interpersonal skills for effective engagement.
• Proven ability to create engaging and dynamic social media content.
• Experience with social media tools like Hootsuite, Buffer, or Sprout Social preferred.
• Proficiency in using analytical tools to monitor and report on campaign performance.