Social Media Manager (225-820)

As a Social Media Manager, you will play a critical role in developing and implementing social media strategies to enhance our brand's visibility and engagement across various platforms. Your creative vision and strategic thinking will be pivotal in crafting compelling content that resonates with our audience and drives growth. You will manage our social media presence, analyze metrics, and collaborate with cross-functional teams to align social media initiatives with broader marketing goals. We are looking for a dynamic individual with a deep understanding of social media trends, superb communication skills, and a passion for community engagement. Join us in this exciting role to lead our social media strategy and make a measurable impact on our brand's success.

Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms.
• Create, curate, and manage engaging content that aligns with brand messaging.
• Analyze social media performance metrics and adjust strategies for better outcomes.
• Collaborate with marketing, PR, and design teams to ensure brand consistency.
• Monitor social media trends and adapt to changes in platform algorithms.
• Engage with the audience by responding to comments and messages promptly.
• Oversee the design and execution of social media campaigns and promotions.
• Manage social media advertising campaigns to boost engagement and reach.
• Stay current with emerging digital marketing trends and tools.
• Report on performance metrics and provide insights to senior management.
• Foster positive relationships with influencers to expand our brand's reach.
• Train and oversee junior team members and interns in social media practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience managing social media platforms for a brand or organization.
• Strong familiarity with social media management tools and analytics platforms.
• Excellent verbal and written communication skills, including content creation.
• Ability to develop creative and engaging multimedia content.
• Strong analytical skills with the ability to interpret data and adjust strategies.
• Experience with paid social media advertising and budget management.